老舍茶館茶藝師表演五環長流壺。 “中國文化類企業品牌擴張探索”論壇。 第五屆老舍茶館茶文化節(jie)開(kai)幕(mu)(mu)式(shi)。4月27日，正值(zhi)奧運倒計(ji)時100天之(zhi)(zhi)(zhi)際，“第七屆北(bei)(bei)(bei)(bei)(bei)(bei)(bei)京(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)宣(xuan)南(nan)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)節(jie)——2008′北(bei)(bei)(bei)(bei)(bei)(bei)(bei)京(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)宣(xuan)武(wu)(wu)(wu)(wu)特色(se)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)推廣周、第五屆老(lao)舍(she)(she)(she)(she)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)館(guan)(guan)(guan)(guan)(guan)(guan)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)節(jie)暨(ji)老(lao)舍(she)(she)(she)(she)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)館(guan)(guan)(guan)(guan)(guan)(guan)重(zhong)張揭(jie)幕(mu)(mu)儀(yi)式(shi)”在(zai)(zai)(zai)(zai)老(lao)舍(she)(she)(she)(she)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)館(guan)(guan)(guan)(guan)(guan)(guan)舉(ju)行。北(bei)(bei)(bei)(bei)(bei)(bei)(bei)京(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)市(shi)(shi)、宣(xuan)武(wu)(wu)(wu)(wu)區(qu)領(ling)導(dao)為(wei)(wei)老(lao)舍(she)(she)(she)(she)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)館(guan)(guan)(guan)(guan)(guan)(guan)重(zhong)張剪彩(cai)，期(qi)望企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)奧運期(qi)間，展(zhan)(zhan)(zhan)(zhan)示(shi)出(chu)(chu)(chu)首(shou)都(dou)服務(wu)業(ye)(ye)(ye)(ye)(ye)(ye)窗口的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)優質形象，為(wei)(wei)首(shou)都(dou)北(bei)(bei)(bei)(bei)(bei)(bei)(bei)京(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)、為(wei)(wei)北(bei)(bei)(bei)(bei)(bei)(bei)(bei)京(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)宣(xuan)武(wu)(wu)(wu)(wu)增光添彩(cai)。本(ben)屆活動由中(zhong)(zhong)(zhong)(zhong)(zhong)共(gong)北(bei)(bei)(bei)(bei)(bei)(bei)(bei)京(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)市(shi)(shi)宣(xuan)武(wu)(wu)(wu)(wu)區(qu)委(wei)、北(bei)(bei)(bei)(bei)(bei)(bei)(bei)京(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)市(shi)(shi)宣(xuan)武(wu)(wu)(wu)(wu)區(qu)人(ren)民(min)政(zheng)(zheng)府(fu)共(gong)同(tong)(tong)主(zhu)(zhu)辦(ban)，北(bei)(bei)(bei)(bei)(bei)(bei)(bei)京(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)市(shi)(shi)大(da)(da)碗(wan)(wan)(wan)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)商(shang)貿有(you)限(xian)公(gong)司、老(lao)舍(she)(she)(she)(she)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)館(guan)(guan)(guan)(guan)(guan)(guan)承(cheng)辦(ban)，浙(zhe)江(jiang)省新(xin)(xin)(xin)昌縣(xian)人(ren)民(min)政(zheng)(zheng)府(fu)、四川省名山縣(xian)人(ren)民(min)政(zheng)(zheng)府(fu)、安(an)徽(hui)省霍山縣(xian)人(ren)民(min)政(zheng)(zheng)府(fu)共(gong)同(tong)(tong)協(xie)(xie)辦(ban)，旨在(zai)(zai)(zai)(zai)弘揚奧運精(jing)神，傳(chuan)(chuan)播宣(xuan)南(nan)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)，展(zhan)(zhan)(zhan)(zhan)示(shi)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)精(jing)品，探(tan)索(suo)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)戰(zhan)略。中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)曲藝(yi)家協(xie)(xie)會分(fen)黨(dang)組書記姜昆，北(bei)(bei)(bei)(bei)(bei)(bei)(bei)京(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)市(shi)(shi)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)聯(lian)、北(bei)(bei)(bei)(bei)(bei)(bei)(bei)京(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)市(shi)(shi)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)局、北(bei)(bei)(bei)(bei)(bei)(bei)(bei)京(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)市(shi)(shi)商(shang)務(wu)局、宣(xuan)武(wu)(wu)(wu)(wu)區(qu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)領(ling)導(dao)，以及(ji)來自(zi)社會各界友好嘉賓近(jin)200人(ren)出(chu)(chu)(chu)席(xi)了(le)活動。同(tong)(tong)一(yi)(yi)(yi)個(ge)(ge)世界，同(tong)(tong)一(yi)(yi)(yi)個(ge)(ge)夢想(xiang)，2008年(nian)(nian)(nian)北(bei)(bei)(bei)(bei)(bei)(bei)(bei)京(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)奧運圣火(huo)點燃，“我(wo)參與(yu)(yu)我(wo)快樂(le)，我(wo)們(men)準(zhun)備好了(le)”。開(kai)幕(mu)(mu)式(shi)上，老(lao)舍(she)(she)(she)(she)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)館(guan)(guan)(guan)(guan)(guan)(guan)員工向(xiang)出(chu)(chu)(chu)席(xi)活動的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)領(ling)導(dao)和嘉賓展(zhan)(zhan)(zhan)(zhan)示(shi)了(le)老(lao)舍(she)(she)(she)(she)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)館(guan)(guan)(guan)(guan)(guan)(guan)開(kai)展(zhan)(zhan)(zhan)(zhan)迎奧運3年(nian)(nian)(nian)培訓行動計(ji)劃實(shi)施的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)成果。員工技(ji)能(neng)演示(shi)和工裝秀，為(wei)(wei)開(kai)幕(mu)(mu)式(shi)增添了(le)一(yi)(yi)(yi)道(dao)靚麗的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)風景(jing)。為(wei)(wei)迎接(jie)2008北(bei)(bei)(bei)(bei)(bei)(bei)(bei)京(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)奧運會的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)舉(ju)辦(ban)，從(cong)2007年(nian)(nian)(nian)底，在(zai)(zai)(zai)(zai)北(bei)(bei)(bei)(bei)(bei)(bei)(bei)京(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)市(shi)(shi)商(shang)務(wu)局、宣(xuan)武(wu)(wu)(wu)(wu)區(qu)委(wei)、區(qu)政(zheng)(zheng)府(fu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)支持(chi)下，老(lao)舍(she)(she)(she)(she)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)館(guan)(guan)(guan)(guan)(guan)(guan)進(jin)行了(le)全(quan)面裝修改造，將北(bei)(bei)(bei)(bei)(bei)(bei)(bei)京(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)建城紀念闕、明正統(tong)(tong)年(nian)(nian)(nian)間的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)正陽(yang)門(men)原(yuan)貌浮(fu)雕等(deng)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)景(jing)觀(guan)融(rong)(rong)入(ru)場(chang)所之(zhi)(zhi)(zhi)中(zhong)(zhong)(zhong)(zhong)(zhong)，在(zai)(zai)(zai)(zai)保持(chi)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)館(guan)(guan)(guan)(guan)(guan)(guan)原(yuan)有(you)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)特色(se)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)同(tong)(tong)時突出(chu)(chu)(chu)了(le)宣(xuan)南(nan)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)多元性(xing)。重(zhong)張的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)老(lao)舍(she)(she)(she)(she)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)館(guan)(guan)(guan)(guan)(guan)(guan)修復創(chuang)新(xin)(xin)(xin)了(le)老(lao)北(bei)(bei)(bei)(bei)(bei)(bei)(bei)京(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)六大(da)(da)形式(shi)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)館(guan)(guan)(guan)(guan)(guan)(guan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)功能(neng)，讓傳(chuan)(chuan)統(tong)(tong)元素與(yu)(yu)時尚元素交(jiao)融(rong)(rong)，令人(ren)身在(zai)(zai)(zai)(zai)其中(zhong)(zhong)(zhong)(zhong)(zhong)如(ru)(ru)入(ru)一(yi)(yi)(yi)座老(lao)北(bei)(bei)(bei)(bei)(bei)(bei)(bei)京(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)館(guan)(guan)(guan)(guan)(guan)(guan)博物館(guan)(guan)(guan)(guan)(guan)(guan)。與(yu)(yu)老(lao)舍(she)(she)(she)(she)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)館(guan)(guan)(guan)(guan)(guan)(guan)同(tong)(tong)時揭(jie)幕(mu)(mu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)大(da)(da)碗(wan)(wan)(wan)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)品珍(zhen)樓是(shi)(shi)(shi)北(bei)(bei)(bei)(bei)(bei)(bei)(bei)京(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)市(shi)(shi)大(da)(da)碗(wan)(wan)(wan)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)商(shang)貿有(you)限(xian)公(gong)司傾力打造的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)家經(jing)(jing)(jing)營(ying)(ying)(ying)宮廷滿漢筵席(xi)、特色(se)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)膳的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)高檔食府(fu)，其前(qian)身是(shi)(shi)(shi)1996年(nian)(nian)(nian)成立的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)大(da)(da)碗(wan)(wan)(wan)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)酒家。品珍(zhen)樓會聚中(zhong)(zhong)(zhong)(zhong)(zhong)華美(mei)食文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)與(yu)(yu)千(qian)(qian)年(nian)(nian)(nian)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)，將傳(chuan)(chuan)統(tong)(tong)飲食與(yu)(yu)中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)道(dao)相融(rong)(rong)合；集(ji)(ji)古(gu)今中(zhong)(zhong)(zhong)(zhong)(zhong)外(wai)烹(peng)飪(ren)方(fang)(fang)法之(zhi)(zhi)(zhi)大(da)(da)成，延(yan)皇(huang)家用膳之(zhi)(zhi)(zhi)禮制(zhi)；以海納(na)百川之(zhi)(zhi)(zhi)親(qin)和，展(zhan)(zhan)(zhan)(zhan)400年(nian)(nian)(nian)滿漢筵席(xi)之(zhi)(zhi)(zhi)精(jing)粹、百年(nian)(nian)(nian)古(gu)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)之(zhi)(zhi)(zhi)韻味(wei)及(ji)自(zi)主(zhu)(zhu)研(yan)(yan)發(fa)(fa)(fa)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)餐、茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)宴之(zhi)(zhi)(zhi)清雅。2007年(nian)(nian)(nian)11月9日，大(da)(da)碗(wan)(wan)(wan)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)公(gong)司順利(li)完成企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)改制(zhi)，進(jin)入(ru)了(le)歷史發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)個(ge)(ge)新(xin)(xin)(xin)階段。作(zuo)為(wei)(wei)本(ben)次茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)活動的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)個(ge)(ge)重(zhong)頭戲，老(lao)舍(she)(she)(she)(she)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)館(guan)(guan)(guan)(guan)(guan)(guan)組織了(le)一(yi)(yi)(yi)場(chang)生(sheng)(sheng)動的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)類(lei)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)品牌擴(kuo)張探(tan)索(suo)”論壇。國(guo)(guo)(guo)內知(zhi)名專家北(bei)(bei)(bei)(bei)(bei)(bei)(bei)京(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)市(shi)(shi)委(wei)宣(xuan)傳(chuan)(chuan)部(bu)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)產(chan)業(ye)(ye)(ye)(ye)(ye)(ye)改革發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)辦(ban)公(gong)室副主(zhu)(zhu)任、中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)社會科學(xue)院(yuan)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)研(yan)(yan)究(jiu)中(zhong)(zhong)(zhong)(zhong)(zhong)心兼職研(yan)(yan)究(jiu)員孔建華，李光斗品牌營(ying)(ying)(ying)銷機構首(shou)席(xi)策劃李光斗，中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)社科院(yuan)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)學(xue)研(yan)(yan)究(jiu)所古(gu)代文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)學(xue)研(yan)(yan)究(jiu)室研(yan)(yan)究(jiu)員胡小偉，企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)界精(jing)英代表中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)全(quan)聚德（集(ji)(ji)團）股份公(gong)司董事(shi)長姜俊賢，卓(zhuo)越(yue)集(ji)(ji)團董事(shi)長陸豪與(yu)(yu)老(lao)舍(she)(she)(she)(she)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)館(guan)(guan)(guan)(guan)(guan)(guan)總經(jing)(jing)(jing)理尹智(zhi)君(jun)同(tong)(tong)登論壇，圍繞傳(chuan)(chuan)統(tong)(tong)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)類(lei)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)在(zai)(zai)(zai)(zai)時代發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)進(jin)程中(zhong)(zhong)(zhong)(zhong)(zhong)，如(ru)(ru)何吐故納(na)新(xin)(xin)(xin)，與(yu)(yu)時俱進(jin)，做到有(you)所堅(jian)持(chi)、有(you)所拋棄(qi)、有(you)所接(jie)受并(bing)有(you)所創(chuang)新(xin)(xin)(xin)；個(ge)(ge)性(xing)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)極強的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)代表京(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)味(wei)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)老(lao)舍(she)(she)(she)(she)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)館(guan)(guan)(guan)(guan)(guan)(guan)能(neng)否(fou)跨地(di)域，與(yu)(yu)不(bu)同(tong)(tong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)地(di)域文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)間能(neng)否(fou)和諧(xie)相融(rong)(rong)；其文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)產(chan)品能(neng)否(fou)標準(zhun)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)，實(shi)現(xian)(xian)品牌發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)戰(zhan)略，邁(mai)向(xiang)連(lian)(lian)鎖(suo)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)經(jing)(jing)(jing)營(ying)(ying)(ying)道(dao)路等(deng)問題進(jin)行了(le)探(tan)討(tao)。來自(zi)國(guo)(guo)(guo)務(wu)院(yuan)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)研(yan)(yan)究(jiu)中(zhong)(zhong)(zhong)(zhong)(zhong)心中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)家調查系(xi)統(tong)(tong)、北(bei)(bei)(bei)(bei)(bei)(bei)(bei)京(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)大(da)(da)學(xue)國(guo)(guo)(guo)際MBA班(ban)、首(shou)都(dou)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)家俱樂(le)部(bu)會員單位(wei)、宣(xuan)武(wu)(wu)(wu)(wu)區(qu)老(lao)字號企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)和在(zai)(zai)(zai)(zai)京(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)外(wai)資(zi)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)近(jin)百位(wei)專家、老(lao)總參加(jia)了(le)論壇活動。老(lao)舍(she)(she)(she)(she)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)館(guan)(guan)(guan)(guan)(guan)(guan)尹智(zhi)君(jun)總經(jing)(jing)(jing)理表示(shi)：“我(wo)們(men)雖有(you)成功經(jing)(jing)(jing)驗，也獲得了(le)一(yi)(yi)(yi)分(fen)收獲，但是(shi)(shi)(shi)作(zuo)為(wei)(wei)年(nian)(nian)(nian)營(ying)(ying)(ying)業(ye)(ye)(ye)(ye)(ye)(ye)額不(bu)過兩千(qian)(qian)多萬的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)家經(jing)(jing)(jing)營(ying)(ying)(ying)傳(chuan)(chuan)統(tong)(tong)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)產(chan)品的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)中(zhong)(zhong)(zhong)(zhong)(zhong)小企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)(ye)(ye)，在(zai)(zai)(zai)(zai)當今競爭激烈的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)市(shi)(shi)場(chang)大(da)(da)潮(chao)中(zhong)(zhong)(zhong)(zhong)(zhong)，面對著來自(zi)外(wai)部(bu)與(yu)(yu)內部(bu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)各種挑戰(zhan)，只靠創(chuang)業(ye)(ye)(ye)(ye)(ye)(ye)初期(qi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)份激情，一(yi)(yi)(yi)份堅(jian)守還遠遠不(bu)夠。我(wo)們(men)需(xu)要(yao)資(zi)源的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)整合、需(xu)要(yao)人(ren)才的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)引進(jin)，更(geng)需(xu)要(yao)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)方(fang)(fang)向(xiang)與(yu)(yu)規劃。小而(er)精(jing)不(bu)是(shi)(shi)(shi)我(wo)們(men)炫(xuan)耀的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)資(zi)本(ben)，但精(jing)而(er)大(da)(da)是(shi)(shi)(shi)我(wo)們(men)努力的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)目標，我(wo)們(men)要(yao)把公(gong)司20年(nian)(nian)(nian)積淀下的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)精(jing)品，傳(chuan)(chuan)播得更(geng)廣。目前(qian)有(you)些課題，我(wo)們(men)正在(zai)(zai)(zai)(zai)探(tan)索(suo)與(yu)(yu)研(yan)(yan)究(jiu)中(zhong)(zhong)(zhong)(zhong)(zhong)。如(ru)(ru)老(lao)舍(she)(she)(she)(she)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)館(guan)(guan)(guan)(guan)(guan)(guan)如(ru)(ru)何進(jin)行品牌延(yan)伸？能(neng)否(fou)復制(zhi)？怎樣(yang)(yang)實(shi)現(xian)(xian)標準(zhun)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)？如(ru)(ru)何實(shi)現(xian)(xian)一(yi)(yi)(yi)個(ge)(ge)新(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)盈利(li)模式(shi)？能(neng)否(fou)走連(lian)(lian)鎖(suo)經(jing)(jing)(jing)營(ying)(ying)(ying)之(zhi)(zhi)(zhi)路？異(yi)地(di)開(kai)店怎樣(yang)(yang)與(yu)(yu)地(di)域文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)融(rong)(rong)合等(deng)等(deng)，都(dou)需(xu)要(yao)我(wo)們(men)認真地(di)破解(jie)。“從(cong)老(lao)舍(she)(she)(she)(she)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)館(guan)(guan)(guan)(guan)(guan)(guan)誕生(sheng)(sheng)起，弘揚民(min)族文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)已(yi)成為(wei)(wei)老(lao)舍(she)(she)(she)(she)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)館(guan)(guan)(guan)(guan)(guan)(guan)一(yi)(yi)(yi)貫秉(bing)承(cheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)經(jing)(jing)(jing)營(ying)(ying)(ying)理念。無論是(shi)(shi)(shi)曾經(jing)(jing)(jing)走過的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)艱辛與(yu)(yu)輝(hui)煌(huang)(huang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)20個(ge)(ge)年(nian)(nian)(nian)頭，還是(shi)(shi)(shi)將要(yao)繼續無數奮斗與(yu)(yu)發(fa)(fa)(fa)展(zhan)(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)歲月，文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)與(yu)(yu)老(lao)舍(she)(she)(she)(she)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)館(guan)(guan)(guan)(guan)(guan)(guan)已(yi)經(jing)(jing)(jing)有(you)了(le)不(bu)可分(fen)割的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)情結，隨(sui)著2008北(bei)(bei)(bei)(bei)(bei)(bei)(bei)京(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)奧運會的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)舉(ju)辦(ban)，一(yi)(yi)(yi)個(ge)(ge)嶄新(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)老(lao)舍(she)(she)(she)(she)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)館(guan)(guan)(guan)(guan)(guan)(guan)將展(zhan)(zhan)(zhan)(zhan)現(xian)(xian)在(zai)(zai)(zai)(zai)世人(ren)面前(qian)，文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)超越(yue)國(guo)(guo)(guo)界，文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)是(shi)(shi)(shi)連(lian)(lian)接(jie)世界人(ren)民(min)友誼的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)紐帶(dai)，老(lao)舍(she)(she)(she)(she)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)館(guan)(guan)(guan)(guan)(guan)(guan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)必將在(zai)(zai)(zai)(zai)傳(chuan)(chuan)承(cheng)中(zhong)(zhong)(zhong)(zhong)(zhong)不(bu)斷創(chuang)新(xin)(xin)(xin)，品牌的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)內涵將更(geng)加(jia)豐富(fu)，讓地(di)道(dao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)京(jing)(jing)(jing)(jing)(jing)(jing)(jing)(jing)味(wei)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)，幾(ji)千(qian)(qian)年(nian)(nian)(nian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)中(zhong)(zhong)(zhong)(zhong)(zhong)國(guo)(guo)(guo)茶(cha)(cha)(cha)(cha)(cha)(cha)(cha)(cha)文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)，博大(da)(da)精(jing)深的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)中(zhong)(zhong)(zhong)(zhong)(zhong)華民(min)族文(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)(hua)，在(zai)(zai)(zai)(zai)我(wo)們(men)手中(zhong)(zhong)(zhong)(zhong)(zhong)，走向(xiang)更(geng)大(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)輝(hui)煌(huang)(huang)。”

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